How do you earn media attention for an island off the coast of Australia in the name of boosting tourism? Set up a brilliant online competition for what you cleverly dub "the best job in the world." Specifically, it's to live, all expenses paid, on Hamilton Island in the Great Barrier Reef area for six months, enjoy yourself, and blog about your adventures. Oh, and it pays a hundred grand U.S. as well. The call for applications was met with over a million hits to the website and a crashed server - along with worldwide media coverage including all the major networks here in Canada, big splashes in the dailies, and endless radio chatter. As a piece of marketing communications, it was flawless. Oh, and if the position's still available, I'm a pretty decent writer myself ...
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