Sticking to the sports theme, you have to hand it to one of the best communicators in hockey, Toronto Maple Leafs coach Ron Wilson. Following an embarrassing 6-1 loss in Minnesota this week, Wilson was asked his reaction. "Right now, it is a garden full of weeds and I need to pick some weeds," he remarked. The Touchdown is for the great "word picture" Wilson painted. After several losses this season Wilson has been repeatedly forced to comment on his team's sub-par play. As a communicator, it can be challenging to keep giving the same answer over and over without getting exasperated and making a big mistake (see "Senators owner" below). One way to do it is to come up with an analogy or an image, the way Wilson did with this quote. It also opened the door for the Toronto Star sports section to run a clever story comparing Leaf players to several species of garden weeds, such as milkweed, ragweed and goldenrod. The image of a coach weeding out players unwilling to give 100 per cent also sent the message to Leaf fans that Wilson is committed to winning. It worked.
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment