Touchdown: Some auto sector players keep customers in focus amid tough times

Veritas Team Huddle Compiled By Marnie Campbell

As Canadians continue to find ways to stretch their hard-earned dollar, more and more and are having to say 'no' to those special indulgences. So I guess we have to ask, is a car considered an indulgence now? The proof is in the pudding with the ongoing struggle the automotive industry is currently dealing with. Despite these challenges however, there are some industry players who are stepping up to the challenge by continuing to show support and appreciation to their customers. And because of this, the Veritas team awards a Touchdown to those in the industry who aren't forgetting their customers, despite everything that's going on. For example, something as simple as reliable customer relations and continued quality service will keep loyal customers coming back. Perhaps just for a tune-up instead of a trade-up for the time being, but they'll come back. Again and again and eventually ... to buy. The "Pimp My Ride" phenomenon is growing as more and more people are looking to improve what they already have instead of starting new. Just like home owners leaning towards renovating and updating what they've got, car owners are doing the same. As a result, smart industry players are starting to see this as a chance to promote their businesses and services instead of focusing on the bigger issue of a decline in sales. Now is the time to create a connection with the consumer in a way that makes them feel wanted, even if they aren't in pursuit for something brand new. Connect with clients and offer cost-effective solutions to maintain what they may already have. There are a few that are heading in that direction, but the more industry players who do, the smoother the ride will be ... for everyone.