Veritas Team Huddle Compiled By Lauren CosentinoAn audio freak-out by “Dark Knight” star Christian Bale (which happened 7 months ago), a violent on-set outburst toward director of photography Shane Hurlbut, suddenly appeared and went viral in less than 24 hours, leaving Bale in need of a quick communications play. Promptly addressing the issue, Bale called into popular L.A. morning show Kevin and Bean on K Rock FM. While Bale’s public apology leaves no questions unanswered and seems sincere enough, we’re calling it a Fumble. Trying to win back his fans in the apology, Bale allowed hosts Kevin and Bean to poke fun at him while he simultaneously begged for fan forgiveness and threw in shameless movie plugs. Bale also mentioned that he resolved the issue with Hurlbut on the set that same day, but without evidence to prove it this claim is fruitless. This is at least the second time Bale has appeared in the news for anger management issues. If Bale’s brand is going to be “the bully brand” similar to that of Simon Cowell, then this would presumably be a Touchdown for him. Since this doesn’t appear to be the case we at Veritas are giving him a Fumble for brand misidentification. In the communications world, knowing your brand is the key to success and Bale seems to be slightly confused about his right now. Furthermore, if Bale has one more on set blunder like this one, fans will have a hard time believing the sincerity of his next apology or even listening to it. If Bale does care, he needs to counteract it with meaningful interviews and meaningful actions. If he has anger management issues, he needs to say so and indicate how he intends to act to fix the problem.
1 comments:
I was wondering...why are people saying that his rant was "violent"? Am I missing something? Did I not hear something in the audio? True, he cursed this guy out..quite well I might add, a friend of mine, not sure if this is true, says that people from the UK love the F-word, and he disrespected the guy royaly, but violent? I couldn't really hear the DP as well as I could hear Bale, however, I could hear him mumbling to him and Bale starts to escalate. Now, strange we can't hear what the DP is saying to Bale. Faulty equipment maybe.
And I think it's only fair to put out that Bale does not have a "history", that I know of, I could be wrong, of calculated anger management issues. The thing back in July with his mother and sister was within a week of this rant and was due to them trying to do a shakedown against him, and when he realized it, they started insulting his wife. That's not according to him, that's according to eye witnesses. Hence why charges were dropped. People that actually work with him say that this is out of character for him. Not getting this from gossip sites. ie Harry Knapp, Charles Roven.
Just saying....
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