Touchdown: Small ask, big return

Veritas Team Huddle Compiled By Whitney Shanfield

At Veritas we believe that desperate times call for smart communications, which is why this week we give a Touchdown to advertising firm Huxley Quayle von Bismark for the communication of their Only One Project campaign. The campaign began last week as a solution to the large scale layoffs of late in the competitive ad industry. The idea behind Just One Project is this: Huxley Quayle von Bismark is asking major companies with large advertising budgets to give “only one project” to the agency, who will then hire laid-off ad folks on a freelance basis to work on the projects. They claim that one project from major spenders (e.g. Bell) is enough to make a difference in the lives of those who have been laid off but is unlikely to result in further layoffs for competitor agencies currently working on the business. In a difficult financial climate, Huxley Quayle von Bismark have differentiated themselves from their competitors with a campaign that involves helping others during hard times. The campaign resulted in a great feature story in the Globe and Mail and an interview on CFRB, both outlets carrying an audience of prospective clients. The agency also harnessed the power of social media, using Twitter, Facebook, the company blog and a microsite - www.justoneproject.ca - to disseminate their message. We applaud Huxley Quayle von Bismark for using the right vehicles to get the right message to the right people at the right time. The perfect equation for communications success.