Rock band KISS frontman Gene Simmons’ interview on Canada AM demonstrated why he’s one of the most savvy businessmen in the entertainment world. In Toronto to be the keynote speaker at the Canadian Music Week festival, Simmons was talking up his newfound interest in Canada and Canadian music. His record label, Simmons Records, has joined forces with Universal Music Canada to launch “a multi-platform vehicle to seek out, develop and promote Canadian talent.” What was really great about Simmons’ Canada AM interview was his grand vision for Canadian music. “Look at Ireland,” he said. “They gave the world U2. There is absolutely no reason why Canada cannot give the world that kind of a musical talent. No reason.” It was not only exactly the right analogy, it demonstrated the power of using an analogy to illustrate your idea. Simmons has big plans for Canada. And who’s to say he won’t succeed? Consider this: KISS licenses more than 3,000 products, from KISS Visa cards to KISS condoms. Simmons’ current businesses include starring and producing in Gene Simmons Family Jewels, a reality series; My Dad the Rock Star, his own cartoon show; his current best selling book Ladies of the Night (released through his own Simmons Books); publisher Simmons Comic Group; Simmons Abramson Marketing (which handles all branding and marketing for the Indy Car Series); an aptly-named clothing line called Moneybag; and NO GOOD TV (NGTV.com), an online network that has earned 300 million site visitors. No reason to think he can’t lick the Canadian music business.
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