Boy, they were ready for this one, weren’t they? I’m talking about the myriad of Canadian health authorities who, by and large, were all quick to the microphones when this whole Swine Flu (er, H1N1) thing started to blow up in Mexico. What we have witnessed since the outbreak was identified is a succession of crisis communications plans coming into effect, driven in no small part to be sure by the less than stellar comms handling of the SARS situation in 2003. This time, led by their respective medical officers, all levels of government have quickly established themselves as fully engaged on the situation, providing media with a steady stream of updates and daily briefings. There are always a few bumps in the road, but overall this is a blanket Touchdown for all of them, and a lesson for every other organization: Crisis planning is one of the smartest investments you can make in the future of your brand. If you’ve already done the fire drills as to who needs to do what and who faces the cameras when it all hits the fan, you stand a much better chance of weathering the storm when it comes. And if you need help with crisis communications planning, call us – we’re good at it.
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment