We often write about the power of an innovative, provocative way of delivering your message. Every communicator dreams of coming up with an online video that goes truly viral, racking up huge numbers of views and creating massive buzz – all in the name of reaching your audience in a powerful, impactful way that breaks through all the other noise out there. Case in point: an amazing clip posted by the Leicester Teenage Pregnancy and Parenthood Partnership at www.hey-babe.co.uk. Only about 30 seconds long and shot in herky-jerky POV cell-phone style, it opens with a herd of boys running across a schoolyard sports field toward a circle of teens gathered around some kind of commotion. At first it sounds like there’s a fight going on, but we quickly find a screaming teen girl, surrounded by her peers, in the throes of giving birth. The screen goes black and transitions to two brief lines of copy: “Not what you expected? Being a teenage parent might not be either.” Leicester, 160 kilometres north of London, has a teen pregnancy rate eight times higher than the UK’s national average. It’s gritty, edgy, shocking and brilliant – and it has clocked more than a quarter of a million views so far. That, friends, is a Touchdown.
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment