When was the last time there was any big buzz about the MTV Video Awards? Probably six years ago, when Madonna and Britney shared their infamous lip-lock. So organizers knew it would take another over-the-top stunt to get them back in the headlines – and thanks to the combination of Sacha Baron Cohen’s latest alter-ego, “Bruno,” along with volatile rapper Eminem, they got it in spades. Eminem stormed out in a huff after Cohen landed barely-g-strung posterior-first on Eminem’s face, as part of a “flying angel” entrance high over the assembled celebs stunt. The morning-after buzz all centred around how much – if anything – Eminem knew about the plan in advance. He kept his poker face long enough for the story to get huge coverage, before revealing to a blogger that everything – including his fiery exit – was planned to the letter. Great stunt, great play, good ol’ water-cooler Touchdown.
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