TOUCHDOWN - BOB REID GOES TO KANDAHAR

You typically find Bob Reid in this space calling the plays of the week, but today, he has a far greater mission. Our own Chief Media Strategist is on the ground in Kandahar entertaining our troops. Bob’s journey began over a year ago when he penned and recorded a song called Highway of Heroes http://www.highwayofheroessong.com/ (available on iTunes and in stores nationally) to honour Canada’s fallen soldiers. This week that journey took him right to the Canadian base in Afghanistan, a trip he was thrilled to make. Yesterday, on his own initiative, Bob arranged a live call to Jerry Agar’s morning show on CFRB 1010, shortly after performing in front of thousands of Canadian, American and British soldiers. Bob chose the interview as an opportunity to channel the soldiers’ perspective and peppered the conversation with interesting anecdotes to paint a vivid picture of the good work being done by our men and women in uniform day in and day out in Afghanistan – work that often goes both unreported and unheralded here at home. The result? A clear perspective on the incredible work of the Canadian military in Afghanistan, and an entire agency bursting with pride back here at home. Touchdown.