Friday, March 12, 2010

VERITAS: FIRST DOWN - LOCATION, LOCATION, LOCATION

Here is this week's perspective from TD&F Special Teams, com.motion:

This weekend is circled on the calendars of geeks, the web savvy, indie music and film fans across North America. March 12th marks the first day of the annual South by South West (SXSW) conference in Austin, Texas. The grand theme going into this year’s conference is mobile location logging applications. Specifically, it has been positioned as a dual between the category leaders,
Foursquare and Gowalla. Over the past week both have seen a flurry of technical updates, but also some savvy business partnerships. Rumours suggest that Facebook will either unveil its own location logging addition to its social network or allow for the integration of either or both Foursquare and Gowalla (and potentially others, like Brightkite). Well known technology enthusiasts Robert Scoble has positioned this weekend as the turning point for dominance in the space. Hopefully everyone has their servers well supported and ready to go for a few weeks of heavy use. Time will tell who comes out ahead. If you’re interested, you can see the landscape emerge in Austin here.

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