Here is this week's perspective from TD&F Special Teams, com.motion: Fortune magazine released its list of the top 50 most admired companies this week. Among the top ten were Apple, Google, Berkshire Hathaway, Amazon.com and Toyota. Interestingly, each has been in the news of late relating to various communications tactics. Berkshire Hathaway released its 2009 Annual Report, with the always keenly awaited letter from Warren Buffet. The letter provides an apt description of how Berkshire Hathaway is measuring its progress, while also reflecting on its passed and, as always, mixing in some humour. In the face of a challenging recall, Toyota has taken an interesting step by creating “Toyota Conversations.” In partnership with Tweetmeme, the site aggregates tweets with mentions of Toyota, including links to external sites. Amongst the tweets Toyota has made video, recall updates and links to its other social platforms available. Clearly, Toyota is doing what it can to position itself as a primary source of information about the recall, good news or bad, in hopes that it can retain that attention as it comes through the other side. As always, Zappos, now a subsidiary of Amazon, is recognizing its employees. In a new campaigning spanning across all mediums, the good work of its employees and customer by demonstrating actual customer calls and other insights into their work. Finally, and on a slightly less positive not, Apple, renowned for its buttoned down silent treatment towards product releases, but has been actively positioning its patent lawsuit versus HTC and drawing some renewed criticism of the patent system, as it pertains to software and interface issues. Google has also stepped in, positioning itself in support of HTC, as they are partners on the Nexus One phone. All in all, these companies standout for their methods, have founds ways of profiling their leadership and, for the most part, done a great job profiling the great work of their employees. Well deserved congratulations.
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