This week's perspective from Bob Reid:
Setting aside the headline-grabbing gun scare at this week’s “Marijuana March” in Toronto, I’ve got to say that while the quantity of media coverage afforded to the annual “4/20” rallies is always significant, the quality (in terms of message and positioning) the organizers get out of it stinks like so much skunk weed. Inevitably, the photos and video footage zeroes in on people dressed like giant bongs and guys in front of Queen’s Park or Parliament Hill hauling on joints the size of Cohibas. That’s all well and good if your ultimate audience is Cheech and/or Chong, but if the goal is to try and credibly lobby for changes to the criminal code, I see nothing that helps in the coverage the effort earns. Where are the credible third party voices who might speak to potential medical benefits, or how decriminalization might free up cops and courts better used on more serious matters? Duuuude …
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