VERITAS: TOUCHDOWN - BULLOCK SHOWS HOW IT'S DONE

This week perspective from Bob Reid:


“We’ve been schooled,” was the comment of one of my sharper PR-meister friends, after Sandra Bullock’s feature spread in People magazine went public this week. Having kept completely out of the public eye since the implosion of her marriage several weeks ago, Bullock confirmed that she is divorcing husband Jesse James – AND that she has quietly adopted a young boy whom she will raise as a single parent. Bullock and James actually adopted young Louis together before things blew up after his infidelities were revealed – and, to Bullock’s credit, as my friend sagely noted, she didn’t use the adoption as any kind of “Oscar prop” to try and sway academy votes her way for Best Actress (which she won handily anyway). Also, by granting People the exclusive, she was able to tell her full story in a highly controlled, credible environment for maximum benefit. We’ve been schooled, indeed.