This week's perspective from Kathy Barnett:
We always advise clients to avoid speculation when dealing with media and this week’s example is no exception. Speaking to reporters at a United Nations meeting on global aviation standards, International Civil Aviation Organization Secretary General Raymond Benjamin claimed that his experts were developing technology that would see liquids and gels back on planes within two years. The statement caught U.S. Homeland Security Secretary Janet Napolitano off guard, though, causing her to refute Benjamin’s remarks and assert that his commitment was premature. “The technology isn’t ready,” said Napolitano. Setting a deadline for a decision that is not yours alone to make can only lead to trouble down the road, and failing to align your stakeholders before staking a claim can seriously harm both your progress and your reputation. Benjamin jumped the gun and, in doing so, forced a key stakeholder to publicly contradict him.
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