This week's perspective from Bob Reid: Ricky Gervais’ performance as host of last Sunday’s Golden Globe Awards has been analyzed and dissected more than the average high school biology class frog. Did he go too far? Was he mean/nasty/offensive? And there have been calls from some corners for him to apologize for, well, being Ricky Gervais. His entire career has been built on edgy, pointed, cringe-inducing comedy … and that’s what they got at the Globes. Gervais spoke at length about it with Larry King’s replacement on CNN, Piers Morgan: “They hired me. Like I’m going to out there and not talk about the issues in their industry? Don’t forget, I’ve got to be an outsider there. I mustn’t come out there and schmooze them as everyone’s mate – that’s nauseating. I’ve got to roast them.” I say Gervais was entirely true to his brand, and standing by his performance is the right communications play in the aftermath. Think about it: how brutal would the press be if suddenly he took it all back and said he should not have not been, well, Ricky Gervais?
Bob Reid has been a journalist and media advisor to a former Ontario Premier. He is now Veritas' principal media coach.
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