Friday, January 28, 2011

TOUCHDOWN – OLG CASHES A BIG WIN


This week's perspective from Bob Reid:

Things have been tough for the Ontario Lottery and Gaming Corporation for a long time.  After a seemingly unending string of bad news stories – allegations of winning ticket rip-offs, problems with some instant-win tickets, senior management expenses, on and on it seemed to go – this was an organization in need of a win.  Major change was promised when Paul Godfrey was named Chair last year, and this week we saw a major change in OLG’s communications fortunes.  The story of fixing a multi-million dollar wrong from seven years ago, helped largely by some world-leading technology, was exactly the kind of happy ending OLG needed.  “The right prize to the right person … this is not a clever catch-phrase or a slick marketing slogan, rather it’s a dedicated commitment our staff makes each and every day,” said Godfrey, before presenting seven men with the $12.5 million jackpot they should have received seven years ago – plus interest (nice touch!).  Godfrey’s tale of doggedly determined investigators using state-of-the-art transaction processing technology to find the real winners and prosecute the scammers who took their ticket, combined with the winners’ sense of joy and vindication, made it a terrific story all around.  

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