This week's perspective from Bob Reid: Gotta love this. Full disclosure up front: Boston Pizza is a personal guilty gastro-pleasure. There. I said it. But that notwithstanding, it’s an easy Touchdown to call for the Canadian-based (who knew?) franchise, for temporarily re-branding their 26 Montreal-area restaurants as “Montreal Pizza” in light of the Habs-Bruins playoff series. The logo shows “Boston” crossed out as if by a giant black marker, with “Montreal” written underneath in fluid script. Betcha they do some good business with Habs fans coming in to watch the games. Gotta love a good sports rivalry – and at TD&F we especially love brands that are savvy enough to leverage events around them for maximum media play.
0 comments:
Post a Comment