Friday, May 27, 2011

HALL OF FAME- OPRAH SIGNS OFF


This week's perspective from Bob Reid: She is the undisputed Queen of media. From having the highest rated talk show for a solid quarter century to her publishing, film, radio and web empires, Oprah Winfrey has been a one-woman media phenomenon. She’s obviously a savvy businessperson, but first and foremost, she is a brilliant communicator and brand-builder. Few have been so capable of reaching – and motivating – audiences, with her views and calls for action on issues, philanthropic campaigns or picks for favourite books or presidential candidates. Throughout her career, Oprah has walked her talk – meaning what she says and saying what she means. And on those rare occasions when things seemed grim, i.e., allegations of impropriety at her African charity operations, she addressed and dealt with those issues forthrightly and without delay. Oprah Winfrey is far from finished, but we think it’s an appropriate time to put her in the TD&F Hall of Fame.

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