This week's perspective from Bob Reid: It’s Friday and like many Ontarians, I’m feeling a bit politicked-out this week … so let’s talk about men in high heels shall we? That was the spectacle down at Yonge-Dundas Square, as some 500 guys strapped on the stilettos (and all other manner of feminine footwear) for an event dubbed “Walk A Mile In Her Shoes.” It was an awareness/fundraising event in support of the White Ribbon Campaign to end violence against women – and it was a communications Touchdown. Annual events, especially one as well established as the White Ribbon Campaign (now 20 years old, having been established in the wake of the murders of 14 women at Montreal’s Ecole Polytechnique in 1990) are often a PR challenge: how do you keep it fresh, different and interesting to media? Ask a bunch of guys to totter around in women’s shoes, that’s how. It got huge play and fresh attention for a worthy cause.
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