TOUCHDOWN – NICKELBACK LAUGHS LAST

This week's perspective from Bob Reid: It must be tough to have your band the target of a 50,000-plus name online petition against your big upcoming gig – but that’s exactly where Canada’s own Nickelback found themselves in advance of yesterday’s big U.S. Thanksgiving day NFL tilt in Detroit.  Seems many weren’t happy about the choice of half-time entertainment, and the story quickly got big legs.  So kudos to the band for not only showing up and playing the show with good humour, but for the killer http://www.funnyordie.com/ video they uploaded earlier in the week, showing an “emergency meeting” with a record company weasel who proposed a wacky range of potential new tactics for dealing with the image crisis.  It was as smart as it was funny.

Bob Reid has been a journalist and media advisor to a former Ontario Premier. He is now Veritas' principal media coach.