This week's perspective from Bob Reid: At first I wasn’t even going to touch this one – politician blows cool in Question Period, uses profanity in the heat of the moment, apologizes promptly and withdraws the offending remark. Big deal. But the story has had such legs that we would be remiss in not commenting on MP Justin Trudeau’s s-bomb during a testy day in Parliament this week. Now, we’ll never know if Trudeau deliberately went blue when he equated Environment Minister Peter Kent with a bodily waste product, but he has been extremely deliberate in leveraging the controversy to drive his message about the issue at the heart of the whole matter – that the Conservatives prevented opposition members from attending the recent climate change conference in South Africa. In subsequent interviews (and even as part of his official mea culpa in the House) Trudeau hasn’t missed an opportunity to go deep on WHY he said what he said, so whether inadvertent or not at the outset, it’s a Touchdown in the end. As for the facial hair he’s sporting these days, well, that’s entirely another matter.
Bob Reid has been a journalist and media advisor to a former Ontario Premier. He is now Veritas' principal media coach.
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